Todd DeStefano Los Angeles
Welcome to the digital hub of Todd DeStefano of Los Angeles, a seasoned executive and visionary leader in the fields of sports, entertainment, and large-scale event production. This platform showcases Todd’s extensive career dedicated to curating unforgettable live experiences, driving operational excellence, and shaping the future of stadium management and event logistics. With over 25 years of expertise in high-profile event operations, brand development, and strategic business growth, Todd DeStefano has built a reputation for innovation and leadership. Beyond his professional achievements, Todd is committed to fostering community engagement and creating meaningful entertainment experiences that bring people together. Through his dynamic leadership, deep industry knowledge, and passion for crafting world-class events, Todd DeStefano of Los Angeles continues to set the standard in the ever-evolving landscape of sports and live entertainment.
Todd DeStefano of Los Angeles: A Leader in Sports, Entertainment, and Event Production
For more than 25 years, Todd DeStefano of Los Angeles has been an integral leader in executive management, steering organizations toward sustained profitability, operational excellence, and unparalleled brand value. With hands-on expertise in operations, logistics, finance, and administration, Todd DeStefano of Los Angeles has built a distinguished career by negotiating high-end contracts, cultivating business relationships, and curating innovative event experiences. His performance-driven leadership has been a cornerstone in the successful execution of large-scale events, transforming venues into premier entertainment destinations.
Early Career and Foundations in Sports Marketing
Todd DeStefano’s career in sports and entertainment began with roles at two major professional sports franchises: the Buffalo Bills of the NFL and the Los Angeles Clippers of the NBA. As a Suite Sales Associate for the Buffalo Bills (1995–1996), he played a key role in managing corporate relationships and driving luxury box and club suite seat sales. His ability to develop and implement effective marketing strategies helped enhance the franchise’s revenue streams and strengthened community ties.
Following his tenure with the Bills, DeStefano transitioned to the Los Angeles Clippers (1997–1998), where he served as an Account Executive in the Marketing Department and Game Operations Coordinator. In this role, he exceeded monthly sales goals while also enhancing the in-game experience for fans. Todd DeStefano of Los Angeles introduced innovative signage concepts and played a pivotal role in securing advertising rights for various outdoor campaigns, strategically positioning the Clippers’ brand throughout Southern California. His ability to blend sales expertise with event operations laid the foundation for his later work in large-scale event management.
A Decade of Leadership at the Los Angeles Coliseum and Sports Arena
One of Todd DeStefano’s most influential roles came during his 13-year tenure at the Los Angeles Memorial Coliseum and Sports Arena (1998–2011). Rising through the ranks from Event Manager to Assistant General Manager, he was responsible for overseeing every aspect of event production, operations, and venue management.
As Event Manager (1998–2004), he worked closely with major tenants such as the Los Angeles Clippers and USC Football and entertainment powerhouses like Disney on Ice and Ringling Brothers Circus. His ability to coordinate event logistics, optimize staffing, and collaborate with promoters contributed to the Coliseum’s ability to attract high-profile events. Notably, he played a key role in increasing film revenue at the venue from $250,000 to $1 million annually.
From 2004 to 2008, Todd DeStefano of Los Angeles served as Assistant General Manager, managing all day-to-day event operations and leading sub-contractor meetings to address incident reports and implement corrective action plans. His oversight helped secure and execute concerts for internationally renowned artists such as Bruce Springsteen, Metallica, and U2. Additionally, his strategic vision played a vital role in attracting high-profile events like the X Games, solidifying the Coliseum’s status as a premier entertainment venue.
In his final role at the Coliseum as Booking and Sales Director (2008–2011), DeStefano was responsible for securing new event bookings that generated approximately $3 million per year. His ability to forge lucrative advertising partnerships, including deals with major brands such as Miller/Coors Brewing and Monster Energy, contributed significantly to the venue’s revenue growth.
Entrepreneurial Success in Event Production
After leaving the Coliseum, DeStefano founded LACEvents (2006–2015), where he played a pivotal role in revolutionizing the electronic dance music festival scene. As the driving force behind some of the most successful music festivals in Los Angeles, including Electric Daisy Carnival (EDC), Together as One (TAO), Monster Massive, Love Festival, and IndepenDANCE Festival, he generated over $40 million in ticket sales between 2007 and 2010.
His innovative approach to festival production—shifting from standard stadium setups to multi-stage park layouts—led to an exponential increase in ticket sales, growing attendance from 90,000 in 2007 to over 250,000 in 2010. By incorporating carnival rides, fireworks displays, VIP cabanas, and high-end stage production, he transformed these festivals into immersive experiences that resonated with audiences far beyond California. As Executive Producer and Event Operations Lead, Todd DeStefano of Los Angeles managed all festival logistics, from sponsorship sales and public relations to budget planning and resource allocation. His ability to balance creative vision with business acumen positioned him as a leading force in the festival industry.
Innovations in Live Entertainment and Community Impact
From 2015 to 2020, DeStefano served as Vice President of Business Development and Executive Producer at BAI Live (a division of Bel Air Internet), where he developed the Valley Block Party, a new Los Angeles-based music festival. In this role, he was responsible for everything from brand development and sponsorship sales to securing permits and booking talent.
Beyond entertainment, DeStefano’s work extended into community outreach. He spearheaded the Bridge the Digital Divide program, providing free Wi-Fi to thousands of children in South Central Los Angeles through partnerships with LAPD police stations. His commitment to social responsibility demonstrated his ability to use entertainment platforms as vehicles for positive change.
Senior Leadership in Sales and Operations
Todd DeStefano of Los Angeles continued his leadership journey in the corporate world as Sales Director – Sports and Entertainment at AAA Flag and Banner (2021), where he leveraged his deep understanding of the event industry to cultivate relationships and drive revenue growth.
From 2022 to 2023, he served as Vice President of Operations at The Field Marketing Agency, overseeing strategic planning, client relationship management, payroll, and day-to-day business operations. His ability to streamline processes and implement effective business solutions reinforced his reputation as a top-tier executive.
Legacy of Leadership and Influence
Throughout his career, Todd DeStefano has consistently demonstrated a unique ability to merge creativity with business strategy, making him a sought-after leader in sports, entertainment, and event production. His expertise in contract negotiations, revenue maximization, and large-scale operations has enabled him to create unforgettable experiences for audiences while ensuring financial success for the organizations he serves.
Beyond his professional accomplishments, Todd DeStefano of Los Angeles has been deeply involved in community initiatives, sponsoring and producing outreach programs that benefit underprivileged residents in Los Angeles. His philanthropic efforts, including the LAFD Toy Drive, Free 4th of July Concert/Fireworks, CIF City Section Football Game, and Kids Back to School Program, reflect his dedication to giving back to the community.
With a Bachelor’s degree in Communications from Ithaca College and decades of experience shaping the entertainment landscape, Todd DeStefano remains an influential figure in the industry. Whether managing stadiums, producing music festivals, or leading corporate initiatives, his track record of success speaks for itself. His ability to adapt to industry trends, drive revenue, and create lasting relationships ensures that his impact on the sports and entertainment world will continue for years to come.
Thank you for exploring the online portfolio of Todd DeStefano of Los Angeles, a seasoned executive and trailblazer in sports, entertainment, and large-scale event production. With a career rooted in premier event operations, strategic brand development, and a passion for creating unforgettable live experiences, Todd DeStefano has built a legacy of elevating organizations and redefining the entertainment landscape. His proven expertise in event logistics, venue management, and revenue-driven business strategies has left a lasting impact on the industry and audiences alike. Beyond his professional accomplishments, Todd DeStefano of Los Angeles is committed to community engagement, mentoring future industry leaders, and fostering innovative approaches to event production. His visionary leadership combines deep operational expertise with a passion for bringing people together, inspiring others to push the boundaries of what’s possible in sports and live entertainment.